Hi I'm Rheaa ✽

A multi-faceted product designer & strategist based in NYC who loves to craft intuitive and research-backed experiences.

Currently @ Adobe working on the adobe.com marketing site.

Maker

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Dreamer

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Visionary

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Problem-solver

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Collaborator

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Strategist

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Creative-tinkerer

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Empath

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Maker ✽ Dreamer ✽ Visionary ✽ Problem-solver ✽ Collaborator ✽ Strategist ✽ Creative-tinkerer ✽ Empath ✽ 

Work
Google Sustainability

Redesigned to encourage engagement and inspire action

Google Data Centers

Benefit-driven design through storytelling and proof points

Google Shopping Vision

Creating a store made just for you 

Garmin Connect

Increasing discoverability of the gear feature within the Garmin Connect app 

Testimonials

  • “You were a strong collaborator both internally and with the client, and I was especially impressed by how confidently you led the strategy and ux design sections of our presentations. You were really thoughtful about incorporating feedback and adjusting the pacing week to week as we found our rhythm with the client team. I also really appreciated your eagerness to jump into team work sessions and share thought starters—it showed a truly collaborative mindset. Hope we get to partner again soon!”

    Adam Parry - Associate Design Director @ Instrument

  • “Rheaa is a very talented UX strategist and designer whose work and collaboration is deeply valued by her colleagues. On search marketing, I have observed her amazing partnership with Seth and Ariel and the ways that she can quickly dive in and make an impact with them. She is a creative thinker and has a wide knowledge of the cultural/marketing landscape to draw from for inspiration.”

    Emily Kropp - Strategy Director @ Instrument

  • “Rheaa, you were an excellent collaborator on Search Marketing, always bringing valuable insights and ideas to the team. I really appreciate the determination and open-mindedness you brought—your ability to quickly adapt to new client feedback and provide insights on the fly in our brainstorm sessions really pushed our work forward in times the team felt stuck.Thanks for the positive energy you brought to our collaboration! Excited for the next time we get to work together :)”

    Serena Shen - Designer @ Instrument

  • “Rheaa, you bring so much knowledge of the client, work, and landscape to our project team. You are an excellent thought partner and advocate for design and strategy. Your knowledge and collaboration skill comes through both in internal work sessions and in external client conversations where you are doing an amazing job building a relationship with the client.”

    Ariel Bibeau - Senior Designer @ Instrument

  • “Rheaa! You are truly such a delight to partner with and I love every time we get to work on something together! <3You have a keen eye for spotting UX and UI inconsistencies and pain points. For instance, on the sustainability project, you quickly identified when an interaction pattern could cause friction/get in the way of users trying to accomplish key tasks or if a CTA label wasn't setting clear expectations. Your POV was critical during key moments when the team wasn't sure what exploration aligned best with user/page needs.”

    Melanie Baczynski - Strategy Lead @ Instrument

  • “I truly don't have anything but good things to say about Rheaa. She's constantly in problem-solving mode from the moment she comes onto a project. Her proactive approach and keen insights have greatly contributed to our team's overall performance.”

    Marshal Turner - Designer @ Instrument

  • "I wanted to give Rheaa some feedback for her incredible contributions to the "AI Savvy Campaign" RFP. She came in and within 2 days had created an incredible set of thought starters grounded in sharp insights to inspire creative. It gave us a major jumpstart and was truly some of the best campaign strat set up I've seen in that it was really grounded, to the point, and inspiring. Well done, Rheaa!"

    Emily Kropp - Strategy Director @ Instrument